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Automotive Marketing That Works by: Sharon LeBlanc Consultant: Training and Research The greatest writers of all time do it. Advertising agencies depend on it. The malls do it. Automotive dealerships can too! Appealing to a person’s 5 senses (see, hear, taste, smell, touch, which includes physical feelings) creates sensual responses that captures buyers, awes them, […]

Business Dress Code. What’s smart. What’s not. And who says so? by: Sharon LeBlanc Consultant: Training and Research Do you remember when men wore 3-piece power suits in the boardroom? Day in and day out? And a woman dressed in a charcoal or navy suit if she wanted to compete in a man’s world? When […]

Common Sense Email Etiquette by: Sharon LeBlanc Consultant: Training and Research Don’t forget your manners for the sake of convenience. Regard for correct protocol costs positively nothing, but disregard can indiscriminately cost millions. The rules of techno-etiquette are based on the same principles as good manners: common sense and courtesy. Perhaps the greatest need for […]

Demystifying Executive Recruiters by: Sharon LeBlanc Consultant: Training and Research Does the thought of hiring an executive recruiter entice you? Something, however, makes you stop short. Are you afraid you won’t achieve value for your hard-earned dollar? Most businesses hire executive recruiters to furnish new perspectives and recruit new employees. Effective recruiting of human capital […]

Emotional Intelligence in the Workplace.So what’s all the hype about? by: Sharon LeBlanc Consultant: Training and Research So you have a high IQ! What about your EQ or Emotional Intelligence? Not so long ago, it was believed that a high IQ was the primary ingredient for a successful life. Psychologists have recently discovered that Emotional […]